What is SEO? A Search Engine Optimization Guide

Search engine optimization (SEO) is the practice of using keywords and other strategies to make your website more visible to users on Google and other search engines. By using relevant keywords on a website, you’ll make it more likely for a search engine to display your website on that all-important first page of results. More visibility means more traffic, which can translate to more customers.

What is Technical SEO?

LSI keywords are terms that are closely tied to your content’s topic. Internal links are helpful to users because they help them find related content on your site. Like most keyword tools, Sitechecker generates a list of terms based on the seed keyword that you type into it.

You’ll learn the basics and help senior team members with their daily work. With mobile devices accounting for the majority of web traffic, mobile optimization is crucial. You must implement responsive design to ensure your site adapts seamlessly to any screen size. Test your site’s mobile usability using Google’s Mobile-Friendly Test and address any issues. I have created this complete guide to help you understand what is SEO, its workings, and its importance in 2025. One of the most effective ways to learn SEO is through hands on work and guidance in the field.

this Google SEO guide!

Google has a very large team of search quality raters that evaluate the quality of search results, that gets fed into a machine learning algorithm. Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. SEO and SEM strategies help marketers put digital content in front of the right audience. However, SEO strategies focus on organic search, whereas SEM generates paid traffic. SEO doesn’t cost money in the way that SEM ads cost per engagement, but organic visibility requires investing time and effort into SEO.

• SEO (search engine optimization) is the practice of optimizing the performance of a website by changing its structure and content to increase its visibility and web traffic.
• But to keep things simple, you want to structure your on-page optimizations around one keyword.
• Research thoroughly to ensure factual accuracy and build authority.
• For example, someone searching “best website builder” likely wants to see a trustworthy comparison of options.
• And this mini SEO checklist will help ensure that your page is optimized for SEO.

Learning SEO is all about understanding why it’s important, the strategies involved, and how to apply these strategies to your own website. The good news is that you don’t have to be an SEO expert to start. BHS Links Whether you’re brand new to SEO, or want to learn advanced strategies, this is your hub for SEO knowledge. It’s time to wrap up this Google SEO starter guide with a few advanced strategies and tactics that SEO pros use.

Content optimization, also known as on-page SEO, focuses on enhancing the quality and relevance of your website’s content to improve its ranking on search engines. This involves strategically using relevant keywords, optimizing title tags and meta descriptions, and ensuring that your content is engaging and informative. By delivering high-quality, valuable content that meets the needs of your target audience, you can increase your website’s visibility, attract more visitors, and enhance user experience. Link building is an essential off-page SEO technique that aims to increase the number of high-quality inbound links to your website.